Martin Lindstrom

Advertising veteran Martin Lindstrom is the author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. From his Q & A with Emma Mustich at Salon: What's your goal with this book? Is it to change people's habits? Or simply to inform them about marketing tactics they might not otherwise have noticed? Because, while I was certainly surprised by some of the things I